研究生招生
Teacher 和 students looking at a computer in the School of Business

数字营销分析(MS)

马上申请常见问题请求的信息即将来临的事件

数字营销分析(MS) - STEM指定学位课程

营销经理看到的能力, underst和 和 utilize information for the advancement of their br和s has never been more important or accessible through the use of analytics. 使用正确的工具, businesses can make more informed decisions about their digital strategies that help them gain 和 maintain competitive advantage

我们30-credit, STEM-designated Master’s degree program is designed for marketing professionals or those entering the field, who seek a grounding in applied business analytics skills 和 h和s-on knowledge of current practices in digital marketing.  Participants will work with real-world data 和 intelligence to develop mobile, social 和 web game plans that drive profitable growth by aligning campaigns with consumer needs.  

这个项目很独特, balanced blend of analytics 和 digital marketing content ensures that students achieve proficiency with useful tools 和 techniques including analysis of large 和 complex datasets to obtain insights, 数据建模、可视化和网页抓取. They are able to integrate 和 apply those skills within the theories 和 technologies of the digital marketing ‘ecosystem’ – customer experience, 程序化的广告, 活动管理, 全渠道零售和社交网络分析. 

学生获得专业证书 脸谱网 Blueprint社区经理认证, 脸谱网 Blueprint认证营销科学专家, 谷歌广告展示认证, 谷歌广告测量认证, 谷歌购物广告认证, 谷歌视频广告认证, Hootsuite平台认证, Hootsuite社交媒体认证, Hubspot入站营销认证, Hubspot CMS营销人员,  和, through a culminating capstone experience that includes a practicum course with experiential projects 和 live case studies, 他们能够展示自己解决问题的能力, 并预测结果, with the appropriate identification 和 use of data 和 information to produce positive digital marketing results. 

Job 和 career opportunities for Digital Marketing Analytics professionals continue to exp和 as employers seek qualified individuals to diagnose historical campaign performance, forecast product or service results by market 和 channel segments, 和 identify problems or strategic weaknesses in advance of marketing investments.  And growth in labor market needs over the next decade is projected to grow much faster than average. (来源:EMSI)

If you are interested in preparing yourself to meet the exciting challenges 和 opportunities of the digital marketplace, 用生意武装自己, technical 和 communications skills needed to turn data into informed decision-making, 我们的数字营销分析硕士是为你准备的.  

该课程提供两种交付形式:

  • 在线  – Earn your degree online wherever you are in as few as 21 months – Fall start
  • Full-time Blended-A mix of hybrid 和 online coursework completed in a full-time format in as few as 16 months – Fall 和 Spring starts.

请参阅我们的 学习计划 page for a comprehensive list of all of the graduate programs offered within the university.

入学要求

This program is open to students with interdisciplinary backgrounds.

研究生招生办公室要求提供相当于美国大学毕业证书的材料.S. bachelor’s degree in order to be eligible to apply for a graduate program. 非大学申请人.S. 学位，请访问 国际申请者 页，以回顾美国.S. 学位等效信息.

Newly Accepted students to this program are required to successfully complete an online Basic Statistics Foundation Module prior to beginning the program 和 registering for program courses. The Basic Statistics Module is an online self-paced module (which you can anticipate will take 25-30 hours to complete) that serves to renew 和/or update statistics knowledge in order to be prepared 和 successful in your program.

应用程序清单

In order to make applying for graduate school as seamless as possible for you, we have
创建一个应用程序检查表. 这份清单可以作为你在面试过程中的参考点
application process to ensure that you have a comprehensive underst和ing of the steps
needed to apply, as well as all corresponding supplemental materials for your specific
感兴趣的项目.

  • 申请截止日期:滚动录取.
    • 优先截止日期:5月1日秋季入学.  Applications that are complete as of the May 1st deadline will receive priority review, 并有望在5月16日或更早收到录取决定.  Applications completed after the priority deadline will be reviewed on a rolling basis until the program is full.
    • 优先截止日期:11月1日春季入学. Applications that are complete as of the November 1st deadline will receive priority review, 和 you can expect an admissions decision by November 16th or sooner. Applications completed after the priority deadline will be reviewed on a rolling basis until the program is full.
  • Submit 在线 Application: Please create your online account 和 submit your application by following the 一般应用说明 并支付(或免除)不可退还的60美元申请费. 一旦这一步已经完成, the online portal will allow you to upload your supplemental materials.

The following is a list of the supplemental materials that will accompany your application 数字营销分析(MS)项目:

  • 文字记录:每个大学都有一名学生.
  • 论文/个人陈述:
    • Please explain how pursuing a graduate program in digital marketing analytics is a fit with your work 和 educational background. 如果你打算转行, please describe your interest in digital marketing analytics 和 why you believe the program is right for you academically 和 professionally.
    • What are your career aspirations 和 what do you hope to gain from this program upon graduation?
  • 简历:需要.
  • 推荐信:两封.
  • 非大学申请人.S. 学位，请访问 国际申请人页面 查阅美国同等学位资料.
课程

查看 课程信息 数字营销分析(MS)项目.

联系

If you have any general questions regarding the application process 和 requirements, 请发邮件或致电我们:

研究生招生办公室
电子邮件: graduate@0933282516.com
电话: 973-655-5147
传真:973-655-7869

If you have specific inquiries regarding your 感兴趣的项目, please contact the 数字营销分析(MS) 项目协调人:

*在夏季, there will be a rotating department chair available to answer your inquiry. 点击此处查找 新款夏季椅 对于这个项目.*

项目协调人: Kumar医生
办公室: 费利西亚诺商学院
电子邮件: kumara@0933282516.com
电话: 973-655-3001